Last week, CEO Times spotlighted Pixie & Sherbet’s founder, Alicia Cousins, for her vision of activewear built by a busy mum, for busy women everywhere. Read on to see how her personal story shaped a brand that champions style, comfort, and sustainability.
From Motherhood to the Drawing Board
From the moment I brought my daughter home, my wardrobe felt like it belonged to someone else. I lived in oversized joggers and baggy tees—comfy, yes, but I never felt “out and about” ready. Between late-night feeds and early school runs, I needed pieces that could stretch, recover, and still look polished when I dashed out the door.
All my old shorts felt too revealing for errands or playground visits, and the leggings I tried either pinched in uncomfortable places or slid down mid-chase. I wanted comfort without compromising on confidence, but nothing seemed to hit that sweet spot.
That frustration sparked my lightbulb moment. What if activewear could be both effortlessly stylish and supportive for a post-partum body? I sketched high-waisted patterned leggings, soft yet sculpting fabrics, and tops that moved with every lift and lean. In creating Pixie & Sherbet, I didn’t just design clothes—I reignited a piece of myself I thought motherhood had tucked away, proving that style and self-expression can flourish at any stage of life.
Above: Selecting recycled performance fabrics for our vibrant print leggings— design that’s as mindful as it is bold.
Building with Purpose: Our Core Values
- Effortless style: minimalist lines and elevated cuts that transition from yoga class to school run, keeping you polished and put-together with zero sacrifice in comfort.
- Inclusivity (sizes 2XS–6XL): adjustable silhouettes, strategic paneling, and a full-size range ensure every body shape is celebrated and supported.
- Sustainability: crafted from recycled fabrics and printed with eco-friendly NeoPigment™ and water-based inks, all packaged in low-waste materials so you can love your look and your impact.
Sustainability in Every Stitch
Our eco-commitment begins with every thread and finishes with responsible packaging.
- NeoPigment™ inks: vibrant, fade-resistant colour printed without water or harsh solvents, cutting chemical waste by over 90%.
- Recycled fabrics: high-performance yarns spun from post-consumer bottles and factory offcuts, delivering soft, durable, moisture-wicking comfort.
- Low-waste packaging: compostable mailers, recycled-content boxes, and minimalist labels that keep landfill contributions to a minimum.
Material swatches and eco-friendly production process
“Wearing our pieces means feeling good about your impact, too.” — Alicia Cousins
Above: Alicia testing Luxe Blue: seamless stretch, all day.
Cultivating a Culture of Inclusivity
At Pixie & Sherbet, inclusivity isn’t an afterthought—it drives everything we do. We leverage AI-powered 3D fit models that span every size, shape, skin tone, and mobility level, letting us prototype and perfect each style on a true spectrum of bodies. Paired with candid behind-the-scenes snaps—our team fitting samples in the studio, selecting sustainable fabrics, and fine-tuning every seam—this tech-enabled approach ensures our pieces are designed for real women long before they reach your wardrobe.
What’s Next? The Road Ahead
Next season, we’re teaming up with Allevare & Co—our local Toodyay boutique celebrated for curating the town’s freshest trends—to co-create a mini collection that marries their trend-forward eye with our sustainable, performance-driven fabrics. We’re also gearing up to announce the winner of the Kristel Klein 6-Week Challenge, whose exclusive print will be showcased in our next drop. Launching soon in The Edit: a dedicated wellness journey for mums, offering soothing self-care rituals, mindful fitness guides, and fashion-forward pointers to keep you radiant and resilient.
Explore the Full CEO Times Feature
Ready to feel unstoppable? Shop the latest collection → HERE